We’ve all been there. You finally find five minutes to take a hot shower, only to look down and see what looks like an entire wig clogging the drain. Or maybe you’re styling your hair for the first time in weeks and realize your ponytail feels half as thick as it used to be.
First, take a deep breath. At The Earthling Co., we believe in honoring the transitions of the human body. Your body just did something miraculous—it grew a human. Now, it’s navigating the intense "fourth trimester" recalibration. While postpartum shedding can feel like a blow to your confidence during an already vulnerable time, it is not a sign that you are going bald or that something is wrong.
In this guide, we’re going to dive into the science of why this happens, how to support your hair health during this transition, and the sustainable, gentle rituals that can help you feel like yourself again.
What is Normal? The Science of the "Shed"
Postpartum hair loss, or telogen effluvium, is a temporary shedding process caused by falling estrogen levels after birth. It typically starts 3–4 months postpartum, peaks at 6 months, and usually resolves by your baby's first birthday. It is not permanent balding; your hair follicles are simply "resetting" after nine months of extra growth.
To understand why your hair is falling out now, we have to look back at why it wasn't falling out during pregnancy.
The Pregnancy "Glow"
During pregnancy, your body is flooded with high levels of estrogen. This hormone does something amazing: it keeps your hair in the anagen (growth) phase for much longer than usual. Normally, about 85-90% of your hair is growing, while the rest is in a resting or shedding phase. During pregnancy, that growth percentage jumps up. You lose very little hair, resulting in that thick, luscious "pregnancy hair" many women love.
The Postpartum Shift
Once you give birth, your estrogen levels plummet back to baseline. This sudden hormonal shift signals all those hairs that should have fallen out over the last nine months to move into the telogen (resting) phase all at once.
Roughly three months later, those resting hairs begin to shed. This is why it feels like you're losing clumps—you are essentially experiencing nine months of "missed" shedding all at once.
Key Facts to Remember:
-
It’s not true hair loss: It is excessive shedding. The follicles are still healthy and active.
-
It’s temporary: Most women see their hair return to its normal fullness by 12 months postpartum.
-
Breastfeeding doesn't cause it: While breastfeeding affects hormones, the primary trigger for shedding is the drop in estrogen immediately following birth.

What Helps? Supporting Your Hair and Scalp
While you can’t exactly "stop" a hormonal shift that has already been set in motion, you can manage the symptoms and ensure that the new hair growing in is as strong as possible. Here is how to navigate the "thin" months with grace and effective, eco-friendly care.
1. Prioritize Scalp Health
Healthy hair starts at the root. When you are experiencing new mom hair thinning, you want to avoid clogging your follicles with heavy silicones or synthetic residues.
-
The Earthling Co. Approach: Use a Shampoo Bar that is free of sulfates and parabens. Our bars use gentle, plant-based surfactants that cleanse without stripping away the natural oils your scalp needs to stay balanced.
2. Switch to Lightweight, Volumizing Products
Heavy, liquid conditioners often contain waxes that weigh down thinning hair, making it look flatter and more sparse.
-
Pro Tip: Use a Conditioner Bar concentrated with cocoa butter and jojoba oil. It provides the moisture your strands need to prevent breakage (which makes thinning look worse) without the heavy "slip" of synthetic silicones.
3. Nourish from Within
Your body is likely depleted of key nutrients after pregnancy and through the demands of early motherhood.
-
Iron & Ferritin: Low iron can exacerbate hair shedding. Ask your doctor to check your levels.
-
Biotin & Zinc: These are the building blocks of keratin. Consider a clean supplement like our Hair Health Gummies to provide the internal support your follicles need to kickstart the regrowth phase.
4. Be Gentle with Styling
Now is the time to embrace the "low-maintenance" look.
-
Ditch the Heat: High heat can weaken the hair shaft, leading to breakage. If you must blow-dry, use the lowest setting.
-
Avoid Tight Styles: High, tight ponytails or "mom buns" can cause traction alopecia, putting extra stress on already fragile roots. Try loose braids or use a silk scrunchie.
-
The "Postpartum Fringe": As your hair regrows, you’ll notice short, "baby hairs" along your hairline. Instead of trying to slick them back with harsh gels, use a tiny drop of Hair & Body Oil to smooth them down naturally.
When Does It Stop? The Timeline
Every "Earthling" is different, but most women follow a similar trajectory:
-
Months 0-3: Enjoying the last of the pregnancy thickness.
-
Months 3-4: The shedding begins. You’ll notice it most in the shower and on your hairbrush.
-
Months 6-9: The shedding usually peaks and begins to slow down. You may notice "see-through" patches at the temples.
-
Months 10-12: Most women see significant regrowth. Those tiny "halo" hairs start appearing around the forehead.
When to See a Doctor
While postpartum hair loss is usually a standard biological event, sometimes there are underlying factors that make it worse. You should consult a healthcare provider if:
-
The shedding is patchy: Postpartum shedding is usually diffuse (all over). If you see distinct, smooth bald circles, it could be alopecia areata.
-
It lasts longer than a year: If you aren't seeing regrowth by your baby’s first birthday, it’s worth checking your thyroid levels.
-
It’s accompanied by other symptoms: Extreme fatigue, dry skin, or heart palpitations could signal a postpartum thyroid issue or severe anemia.
You Are More Than Your Hair
We know that "it’s just hair" doesn't help when you're looking in the mirror and don't recognize the person staring back. Postpartum is a time of immense identity shift. Losing your hair can feel like losing a piece of your "pre-baby" self.
But remember: this phase is just that—a phase. It is a physical manifestation of the massive transition your body has made to bring life into the world. Be as kind to yourself as you are to your new little one. Nourish your body, simplify your routine, and trust the process.

Your Postpartum Hair Journey: A Common Questions Guide
How much hair loss is actually "normal"?
While a typical person loses about 80–100 hairs a day, a postpartum mom can lose up to 400 hairs a day. It looks like a lot, especially if you have dark or long hair, but as long as the shedding is happening all over your head (diffuse shedding) rather than in specific, smooth bald circles, it is likely standard postpartum shedding.
Is it my breastfeeding that’s causing this?
This is one of the biggest myths in motherhood! Breastfeeding does not cause hair loss. The trigger is the birth itself and the subsequent drop in estrogen. Whether you are breastfeeding, pumping, or formula-feeding, your hormones go through the same "reset." However, breastfeeding moms do need extra calories and nutrients, so ensure you’re staying on top of your postnatal vitamins to support regrowth.
When will I see those "baby hairs" start to grow back?
Most moms notice the shedding peaking around the 6-month mark. Shortly after, you’ll start to see a "halo" of short, fuzzy hairs around your hairline. These are your new growth! While they can be annoying to style, they are a fantastic sign that your body is back on track.
Can I do anything to "stop" the shed from starting?
The short answer is: No. Because the shedding is caused by an internal hormonal shift that happened the moment you gave birth, there isn’t a topical cream or magic pill that can prevent the hairs from entering the resting phase. The goal isn't to stop the shed, but to support the scalp so the next cycle of hair is as healthy as possible.
What’s the best way to style the new "fringe" growth?
As those new hairs come in, they can be unruly. Instead of using heavy gels that can irritate the scalp, try a tiny bit of Hair & Body Oil. Just a drop smoothed over the hairline can tame the "frizz" while nourishing the new follicles.
Ready to simplify your postpartum routine? Explore our Hair Care Essentials and give your scalp the gentle, plastic-free love it deserves. You’ve got enough on your plate—let us take care of your hair.